Skip this partBefore it was
Walgreens, the business located at 3712 W. Elm Street was called "
Photoland", a photo lab started by Bob
Wodushek and four partners in 1973. Before before 1973, a start-up company named
Marquette Electronics had it's business here.
I'm giving you all this boring history, cause I think it's sorta important for
backstory and background and junk. Besides, I can write what I want - so there -
nanna nanna boo boo. You can just skip this part if you want to... however... You might find an interesting ironic twisty ending at the end of this post. Read on if you like... or not. Feel free to comment, correct, or flame me here in public, or at
scott@s-sager.net.
In the beginning.
I first became interested in photography in 1970 when I watched my older brother develop some black & white prints in the darkroom he setup in our basement.
By 1976 I was taking photography classes at
MATC Milwaukee Area Technical College. I received an Associates Degree in 1979, I was 21 years old. I was living at home and
wasn’t getting along very well with my father. He wanted me out of the house, but that’s a whole-
nuther' other story.
("nuther" poetic license - get used to it!)
A job finishing photos.
I answered an ad in the Milwaukee Journal for Photo Lab help. Bob Benson, the plant manager at
Photoland interviewed me and I was hired in December 1979. My starting pay was $3.50 per hour which was 60 cents above the minimum wage. On my first day I ran out of gas on my way to work. Fortunately this happened right in front of the gas station at the intersection of Hampton and Green Bay. Unfortunately, I was penniless, so I walked the remaining 4 miles to work, arriving an hour late. A month or 2 later I was able to move into my own apartment on
Teutonia Avenue about 2 miles from work.
A cool drivin' job. - An inside joke from Dennis.
My work day at
Photoland started at Noon. I picked up 20 or so bags of photo orders and drove a company car dropping off finished photo orders and picking up new film to be developed from camera stores between the north side of Milwaukee out to
Mayville and back. The route took about 4 hours to complete. The company car was a stick-shift Toyota. I had never driven stick before, but I understood the basic concept. I just got in and started driving. Everything worked out.
(Ok, I' ll admit - I crashed it once on a snow slick highway - but that's another story for another time.) When I arrived back at
Photoland , the work continued with sorting and processing the orders.
Very cool co-workers - doomed, but cool none the less.
I worked with Ian Simpson and a fellow named Dennis. Dennis was hired about the same time I was and had the exact same birthday as me. Ian Simpson was and still is a pretty interesting guy. To this day I'm honored to have known and worked with him for the short time that I did. He raced his Saab 99 in
SCCA Rally events. Ian knew how to “hack” the
timeclock at work, and we often padded our hours to get some
un-earned overtime. Dennis also drove a route and assisted with the sort, splice, processing work. I would love to flesh this section out with more details - and maybe I will at some later point. There is a lot more dirt to dish...
Workin for a livin' - barely.
There were about 40 employees at
Photoland. Most of us were getting paid something around $4 -$5 per hour. Not all that bad for an entry level job that required no special skills or training, yet not really enough even in 1979-80 to be considered a “Living wage”. Ian Simpson had a better idea.
Be your own boss - and give yourself a raise.There was a camera store/photo lab for sale in
Muskego. Ian was ready to buy the business and become his own boss. He needed a partner. I would have jumped at the chance, but I was living check-to-check and had nothing to invest. Dennis was able to come up with some cash. He and Ian opened Parkland Photo on
Janesville road just across the street from the old Dandelion amusement park in late 1980 or 1981.
There must be a workaround.
Ian and Dennis continued to work at
Photoland, while operating their store in
Muskego. I’m not sure how they pulled this off, but they did. If my memory is correct, they were only open a few days or weeks before they had a problem. Their
Pako cine film processor was very similar to the one at
Photoland. One of the electric heaters on their machine stopped working. Ian contacted Rich Fahrow, the
Pako service rep for Wisconsin, to order a new heater. Unfortunately the heater would have to be ordered, and would take a few days or a week to arrive. Since his machine was out of commission, Ian brought the film from his store to
Photoland for processing. I’m not sure if he was caught or was questioned about this, but he came up with a different solution to the problem. With my assistance, we removed the dead heater from their machine in
Muskego, and swapped it with a working heater from the
Photoland machine.
Our machine continued operating on one of two heaters, and their machine was back in operation. When the new heater arrived from
Pako, the plan was to install it in the
Photoland machine.
Sorry Dudes - A little white lie - to keep my job!The next day when I finished my camera store route at 4 pm, Bob Benson met me at the door. “Scott, I need to see you in my office” he said. “Do you know anything about a photo lab that Ian and Dennis are running?” I explained that I did know of their store, but was not involved with it in any way. Bob
Wodushek, the president of
Photoland was also in the office. “Good” he said “I knew my
Scotty wouldn’t be mixed up in this mess”.
The low temp alarm went off on the film processor today. Bob Benson called Rich the
Pako rep to order a new part. (what a coincidence) Rich told Bob he was the second person to order a new heater in just a few days. “Ian Simpson needed a heater for his machine in
Muskego.” explained Rich.
"We had to let Ian and Dennis go. Their lab is a conflict of interest." explained Bob
Wodushek. I was on my own sorting and processing the film orders that night. The next day Bob
Wodushek hired his neighbor Kathy and his nephew Greg to replace Ian and Dennis.
Twisty ironic ending.
Rich Fahrow was the
Pako rep for Wisconsin. Rich also ran a small store front photo lab on Main street in
Menomonee Falls. Rich's store was one of the stops on my pick-up route. Unknowingly, the comment Rich made when Bob ordered the heater is what got Ian and Dennis fired. In a wacky twist of fate,
Photoland was sold to
Walgreens and the business expanded greatly. There was a need for a Film Crew Supervisor. That position would have gone to Ian Simpson, had he still been employed. After helping to install a bunch of new
Pako processing equipment, Rich Fahrow quit his
Pako rep job to become the Film Crew Supervisor at
Walgreens.
Ironically, Bob
Wodushek was
workin' for a
livin' at the
GAF photo lab in the '60's and wasn't happy with the job or the pay - so he started
Photoland, where he could be his own boss, and give himself a raise.
And for the final ironic twisty turn... Mike
Wodushek, Bob's son, is now the president of
Photoland/
Pakor in Appleton Wisconsin.
(Photoland Milwaukee became Walgreens - but Photoland's Appleton Lab lives on to this day)In 2002 Mike
Wodushek promoted
Ian Simpson to VP of Distribution for
Photoland.